How To Apply To A CPA Network And Be Accepted – Part One

As you have no doubt discovered CPA marketing can be one of the simplest and most rewarding methods for making money on the internet. You must be a member of a CPA network to get access to all the CPA offers available, and so with this report that will be over three parts will teach you all about CPA networks and how to get accepted to the top ones. Instead of just giving a short article on the CPA network application process, we are going into detail on the whole procedure so you will fully understand everything and not be kept in the dark about the important aspects. The more knowledge you have about how it all works, the easier it will be to prepare to take advantage of the profitable CPA marketing niche.

CPA networks are effectively the go between in the whole process of the CPA marketing business. One part of their responsibilities is to successfully negotiate deals with top advertisers like Netflix that are looking for a way to buy leads. They will also help the advertisers to properly set up their CPA offers and campaigns to help attract affiliates. Another responsibility of a CPA network is to actually manage and communicate with all the affiliates who have joined their network, wanting to earn commission by driving traffic and successful leads to the advertisers. The CPA networks offer a marketplace for advertisers to contact affiliates and for affiliates to find advertisers and their CPA offers.

CPA networks also have the responsibility of monitoring and tracking earned revenues between the advertiser and the affiliate. They track the commissions earned by the affiliate and will bill the advertiser for any leads made and pay-out any owed money to the affiliates. Of cause the CPA networks take a small cut of each transaction to cover their costs, and it is basically how they make their incomes. So for example, if Netflix is willing to pay $20 per lead, the CPA network may pay an affiliate $19 per lead and keep the $1 as a commission. You may be thinking “Can’t I just deal with an Advertiser direct, and take the full commission and bypass the CPA network?” The basic answer to this question is a resounding yes and no! If you were a super affiliate that was sending lots of quality traffic and leads, then an advertiser would most probably make a direct deal with you. But, anyone new to CPA marketing and doesn’t possess the ability to drive lots of traffic, no advertiser will ever consider working with you outside the CPA network.

Another important piece of information to take notice of is that there are quite literally several hundreds of CPA networks to join and earn commission with. But, many of the smaller networks have much fewer advertisers and CPA offers available, making them much less reliable and possibly more risky to use. It would be really heart-breaking if you successfully earned $5000 in commission from leads and the network refuses to pay or the network goes into liquidation before paying out. This kind of situation does not happen often, but be assured that it can and does happen. Thanks to the advancement in software development, anybody can now setup a CPA network almost overnight. The best advice would be to join the larger and more established CPA networks, simply because they have built their reputation by doing business with honesty and integrity.

Something else that is interesting about CPA networks is they themselves are kind of affiliates also. Better known as ‘proprietary marketing’ this is when CPA networks will drive traffic to their own CPA offers. They aren’t just taking care of the various transactions; they are also trying to generate commissions themselves. Not everything is plain sailing for CPA networks; there is a lot of work and problems they have to deal with daily, which is exactly why there is an application process for affiliates in the first place. In the ideal scenario the network will tell the advertiser how many leads were generated by the affiliate, and the advertiser would then pay for the leads and pay the commission to affiliates. This however, isn’t how the business actually works and CPA networks can incur considerable financial risk because of the timing involved with cash flow. In many instances when there are affiliates earning huge daily commissions, these affiliates will refuse to wait up to a month for the network to collect the revenue from the advertiser first.

Just imagine a super affiliate that earns $5000 a day in commission from a certain insurance company’s CPA offer. Since the affiliate is driving such large amounts of leads, the CPA network has made the decision to pay the commissions on a daily basis. Say, the insurance company who is running the CPA offer only pays the CPA network monthly. This would mean the network would be paying out the commissions from their own funds, on the approval that the insurance company will pay them in a month’s time. But imagine if the insurance company starts disputing some of the leads as low quality or even fraudulent and are not going to pay out some of the commission. This means that the CPA network has been paying out huge commission on a daily basis, and will not recoup all the money from the insurance company. So there is some considerable risk that CPA networks do actually take on in this business.

Affiliate Managers When Joining CPA Networks

After successfully joining a CPA network you are usually contacted by an affiliate manage, who is quite often referred to as an account manager. Affiliate managers effectively represent a certain group of affiliates and are the contact points for any questions or queries you have about any of the CPA offers that are available. The affiliate managers are very knowledgeable on all the CPA offers on the network, and will be happy to tell you which offers are converting the best at any given time. They have full access to a variety of information and statistics from every affiliate campaign, and so it is recommended to contact and get to know you affiliate manager to help build a good relationship from the start.

Just try and contact your affiliate manager as soon as you are accepted as an affiliate in the CPA network. Introduce yourself and give some basics on what you will be doing to promote any of the CPA offers you find, and this will help create open communication between you and the affiliate manager. Make sure you regularly communicate with them on a weekly basis to touch base and keep your name fresh in their memory.  Affiliate managers can help you no end with profitable information or let you in on promoting some CPA offers which pay higher commissions.

Affiliate managers should be seen as allies and a great resource for information on the most profitable and popular CPA offers in any network. In part two we will be looking at how you actually go about applying and how the whole application process works for CPA networks. Stay tuned!

Join one of the easiest to be accepted CPA networks over at Peerfly

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