Still having trouble finding an appropriate niche market for your internet business? Or, want advanced tips to help you do better? Google is arguably the best resource available to use for investigating the possibilities; using it in an advanced manner will produce the best results.
These tips for performing Google research should help you find the perfect niche for your monetised website.
Google Product Search
Still in the beta testing phase, Google Product Search can be accessed via the ‘shopping’ button on your customised iGoogle home page. The very first screen provided by Google Product Search is a list of the most popular products currently being searched. If you don’t find a good category listed, then enter appropriate keywords. Either way, you can then drill down (by price, brand, store, etc.) on products that may provide an excellent niche.
Google Directory
With Google Directory, you are presented with a list of broad topics. Click on one and the next list reveals how many websites in the directory are available that pertain to that particular subtopic. This page alone gives you a much clearer idea of what presents the greatest opportunity and which keywords require further investigation.
GMail
Part of Google’s recent move to personalise profile pages involves showing advertisements that are related to a person’s interests, messages in their inbox, and the type of content they are following. Pay attention to the ads you see in your personal Gmail account, either at the top of your inbox folder or to the right of it.
You can also perform research by sending an email to yourself which references a web page on a particular topic. When you receive the message, Google will add related advertisements that can help you see what other online businesses are offering.
Google Keyword Research Tool
The Google Adwords keyword tool provides a wealth of information. Start with a broad term that encompasses some aspect of your proposed market niche, as you identified by looking through the Product Pages and Directory. Enter this term into the AdWords Keyword Tool and take a look at the resulting list. The top keyword phrase is the most relevant; Google also provides a number representing monthly search volume for this phrase.
Now take that same keyword phrase and perform a regular Google search with quotation marks to determine how many web pages reference those exact words. This gives you an excellent idea of how much competition exists. Continue with these steps through several, or all of the keywords in the Keyword Tool list until you find one that represents the highest volume of searches with the least amount of competition. Exporting the list into an Excel spreadsheet can help you keep track of results.
While you’re still in the Google AdWords Keyword Tool, take a look at the cost per click data, too. Remember that if you are going to institute an Adwords pay per click campaign, that the cost of keywords you are bidding on will also affect what niche market you select.
Above and beyond looking at the SERPs for key terms, Google provides many great resources for performing niche research. The search engine giant also offers lots of educational resources, such as Conversion University and Seminars for Success, which are held throughout the year in various locations in the US, the UK, and Australia.
The more you know, the better equipped you will be to monetise your website with a great niche market and appropriate affiliate marketing. Why not get stuck into some Google research to locate a niche that both interests you and has the potential for profit.
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