Sign up for an Adwords account and you’ll undoubtedly be offered a Google Adwords coupon to be used toward a pay per click campaign.
Google wants to impress you with the power they wield in cyberspace. They know that they can make you wealthy (and get wealthier themselves) and they also know you’re probably afraid to invest your hard earned money at first. That’s why they dangle a carrot and offer you some credit to help you take the plunge into pay per click marketing.
The Google Adwords account offers you a free bit of info that can help you with your organic search engine marketing campaign. You can look up keywords and make some decisions to help you be competitive and gain organic targeted traffic. But Google wants you to want placement in the sidebar or across the top banner. By gaining placement in both spots, you’ve got a greater chance of driving targeted traffic to your website.
A mistake a lot of new marketers (or those new to pay per click campaigns) make is that they take the plunge with that “free” Google advertising money and just give it a whirl. But if you take the time to use your coupon wisely, it could net you some sales and help you generate some profit that you could further sow into your business.
Here are some tips for best use of Google Adwords coupons, whether it’s $25, $50, or $100 (Google often offers up $100 coupons, especially if they’ve offered you a smaller coupon and you haven’t taken advantage).
• Do some keyword research. Take more than five minutes to do it and choose something with high traffic and as low competition as possible.
• Analyse online competition. Do you have a better product? Do you at least have more convincing ad copy?
• Write your ad well. You’ve got a really small amount of space to make an impression so do your best to compel targeted buyers to click. Learn about what motivates your audience to act and learn how to write Adwords ads to the best of your ability.
• Optimise your website. The layout of the landing page and the search engine optimisation factors will impact not just what happens when people land on your page either via organic results or through a paid click but those SEO factors also impact your Google PPC quality score which will impact pricing and your placement on the page. A good score can make a difference between the area below the fold and placement directly where the eyes of your new customer will fall.
• Learn all you can about launching a profitable pay per click campaign before you spend that coupon. Google typically offers a long period before that coupon will expire so take full advantage to make the most of it and it could generate traffic that could fund a larger and more aggressive internet marketing campaign.
Getting Started With Google Adwords
Getting something for nothing is rare in this day and age. When you stumble upon something as good as Google Adwords coupons, take advantage of it and use it as a stepping stone so you can make the most of it!
Have a most outstanding day.
http://seanseo.com/online-advertising/google-adwords-coupons/
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